ABOUT

Studio 77 was excited to design and build a Squarespace for "Do It Now Now"; an inspiring organisation dedicated to fighting for social equity and equality for Black communities.

Project Overview:
The main goal of the new design was to create a more friendly and welcoming site that draws people into reading articles about the organisation's great work. Overall it needs to be a site that allows the user to be guided through the variety of work it does with ease.

Squarespace Website Design Goal:s
"Do It Now Now" is the umbrella initiative for the charity's six other initiatives to tackle inequality in every sector. The challenge was to design a website that had consistent branding and messaging for the leading charity and incorporated all the great content that the six initiatives offer.

The website's overall goal is to inform and get people to read stories and blogs about all the fantastic work the charity does to impact change, drive people towards signing up for newsletters and boost outreach.

Importance or Accessing Information:
There are many ways to interact with the organisation, so the most significant goal in the strategy sessions was funnelling visitors to where they needed to go with ease.

We’ve done this in several ways, by firstly having the critical items in the header at all times, then throughout the pages having various “call to action’s” that guide visitors to where they may want to go.

Finally, we implemented some code to create a selection-based function to guide the visitor through the initiatives and give details on what the initiatives do with a ‘call to action’ button to find out more.

The Squarespace Website Design:
The use of circles on this website is to represent inclusivity and welcome. These circles are used to draw focus to headings and specific “calls to action”, and they’re also mirrored in the rounded buttons and borders.

We have used primarily monochromatic colours with a pop of orange to draw attention to critical areas.