ABOUT

RSA is an insurer like no other. Founded over 300 years ago, they were born out of the ashes of the Great Fire of London and an entrepreneur called Charles Povey. It was Povey’s vision that shaped insurance as we know it today.

So when RSA moved to the new ‘Walkie-Talkie’ building at 20 Fenchurch Street, London, we helped them celebrate their heritage, take up their rightful position as pioneers of their industry and bring their brand to life throughout their new offices.


The project included designing all areas of their four floors, and naming meeting rooms after famous customers such as Churchill, Dickens and Titanic. A broker lounge was also introduced to give RSA’s customers a place to come and do business. The room incorporated an interactive timeline showing RSA’s 300-year history.

Bringing old and new together, we named their restaurant Causeys, after the coffee shop where RSA first began trading in 1710.

Throughout all floors, the visual branding was communicated using graphics, colour and a variety of premium materials.

Since moving to the new offices, RSA employees have expressed their delight at their new surroundings.