ABOUT

Using a painstakingly rebuilt Mk 3 shell adapted to recreate the original Mk 1 bodyshell and lots of original accessories, components and features, the prototype Mk 1 Mini circa 1971 was built and conveyed to the EXCEL Classic Car Show for widespread interest and media attention.

The task entailed creating sales literature, a website, press pack, invitations, eCRM-based customer database and a full-on exhibition stand. With each enquiry to the stand worth potentially £25-30k we only needed relatively small numbers of captured profiles to make this a success. By the end of third day we had collected full details and firm expressions of interest from no less than 38 people.