ABOUT

Relentless Fitness is a personal fitness team. Peter Morgan the creator of this brand, has spent years within the Health and Fitness industry. His expertise and knowledge lead him to develop his own brand and identity , which is where i come in.

I was given the brief of designing a Brand Identity Logo, Flyer Design and Business Card in which I worked closely with the client. Red, black and white were the specific colours to be incorporated into the designs. I wanted to create an eye catching flyer design by using the main focal point to market the specific package Relentless Fitness wanted to sell. I accomplished this by using harsh contrasts and imagery within the focal point whilst leaving the rest of the flyer relatively bare.