ABOUT

It comes as a shock to most of our citizens that Ireland is one of the most energy dependent countries in Europe. A staggering 85% of our needs come through imports and we produce only 15% domestically. But yet we are one of the best placed countries in the world to harness an energy that’s clean, renewable and in every corner of our country.

Rothco created a campaign on behalf of the Irish Wind Energy Association (IWEA) to highlight to the people of Ireland that we have the power to power ourselves, securing our energy future for generations to come. With the power of wind energy, we could vastly reduce our reliance on imports from volatile fuel markets and instead produce our own clean, renewable electricity, moving towards our energy independence.

We started with a simple insight; most citizens in Ireland don’t yet understand just how dependent we are on energy imports or that we have at our fingertips what we need to be much more self-sufficient. Our wind & weather are one of our greatest natural resources, but that’s not a perspective most people have.

The multi-media campaign includes TV, online video, radio and outdoor. Through the words of John F. Kennedy, spoken to the people of Ireland during his visit in 1963 - and powerful images from the real people and landscapes of Ireland - we give the audience an understanding of our real potential as a country, getting the nation behind our ability to power ourselves. It’s a message of hope and optimism grounded in real facts. We can have a modern, green and more energy independent future by harnessing the power of wind energy.

CAMPAIGN CREDITS

Client
Irish Wind Energy Association (IWEA)
Agency
Rothco
Agency Producer
Al Byrnes
Art Director
Jonathon Cullen
Copywriter
Connor O’Hare
Finished Art
Mickey Hughes, Gerry Cole
Account Director
Aedamair Cassidy
Strategy
Emer Howard, Brona Kilkelly
Digital Strategy
Emer Fitzgerald
Photography Producer
Paddy Daly
Director/Photographer
Alex Telfer
Photography Retoucher
Simon Williams
Music
Emmett Cooke
Post Production
Windmill Lane
Producer
Jennifer Connolly
Post Production Supervisor
Ian Jacobs
Editor
Lee Hickey
Sound
Mutiny
Web Design & Development
Sarah Farrant, Sean Crawford