ABOUT

Donner Sang Compter is a Lebanese NGO that promotes voluntary blood donation. It helps patients in need of blood by linking them to voluntary blood donors registered on its database, or by raising stocks of blood banks through low-budget blood donation drives and their mobile clinics. But, in Lebanon, this blood is never enough, especially in those times of strife. Compounded by the fact that there is no central blood bank, patients in Lebanon are forced to turn to social media in desperation. So, Donner Sang Compter sought help to create awareness about the importance of giving blood. The goal was to create buzz about blood donation by letting people know that it was meaningful to donate, and then enabling them to do so without much effort. The big challenge here was to break through, on a low budget, in a cluttered media landscape and a politically-charged, war stricken country.