ABOUT

The Absolut logo, to me, showcases a recognisable logo at its best. It's choice of typeface sticks out amongst other branding. With this in mind, I thought of how Absolut have approached their design in general and with their logo. Bright bold colours have always been on the forefront and the logo has been altered to feature in their bottle silhouette.

Where I saw an opportunity is to take the logo and its recognisable features and spin them into a series of patterns. These patterns feature each letter of Absolut twisted and moved in ways that tesselate and repeat without taking away from its distinctive look and feel. Motion has brought these to life, creating an illusion-like piece that confuses the eye with a recognised logo.