ABOUT

A proposal for a experiential marketing campaign for ODDKA, a premium wine and spirits brand launched by Pernod Ricard. The existing marketing features a sarcastic and whitty 19th-century inventor character of Wit Oddoski, Bringing an air of quirkyness the brand is aimed at people aged 18 to 24 with characteristics of experimentation and self-expression, explored through its unique flavour palette.

The Brief:
As a first for Oddka, the brand is to curate a series of promotional events based around the flavours of the products: Salty Caramel Popcorn, Fresh Cut Grass, Electricity, Peach Bellini & Twisted Melon. These promotional events will feature special experiential activities surrounding the 5 senses and the flavours.

World Odd Wonder's was proposed to be ODDKA's first public event campaign hoping to push the brand into new territory here in the UK, with an an annual footfall of 25 million people a year World Odd Wonders would be located in the prime location of London’s Southbank.

So what exactly is World Odd Wonders you may be asking?

Well like a good Oddka Cocktail its a combination of many things, it's 1 part theme park, not in the sense of roller coasters and thrilling rides but more in the use of scenography stylistics to created a cohesive theme, in this case connected to different ODDKA flavours. Another part Music Festival, Showcasing over 10 musical acts over 5 days special curated shows, wether your a fan of pop sensation Charli XCX, smooth jazz of Norah Jones or the folky vibes of James Bay, fans will find a taste of their ODDKA product flavour over each night, and finally all under the style and theme of a retro carnival, combination of visual communication, arcade style games and a unique money system all bring that funfair vibe.

Including all the logistics, budgeting and design proposals World Odd wonders received a great interest from the clients however didn't go into production due to timing.