ABOUT

As part of the campaign team at boohoo I was briefed to come up with our Trans campaign. For this I came up WeAreUs.

After boohoo came under fire by the press for not having a strong identity, I wanted to show how the company is more than just a pure play fashion company.

This was done by letting the world know what we are made off, and what makes customers part of Us! From this, WeAreUs was born and was such a strong campaign that boohoo decided to use this as a brand repositioning. WeAreUs, WeAreboohoo.

When the campaign was initial launched, the boohoo community was asked to show why they were part of Us, both customer facing and internally.

For the internal parts of the campaign I was also responsible for art directing all internal WeAre videos to show what makes up the business and who We Are!

The WeAreUs campaign is the longest running and most successful worldwide campaign ever run by boohoo

**WeAreUs campaign has been shortlisted for the Drapers' "Best Fashion Marketing Campaign Award 2015"