ABOUT

I was asked to create a logo and brand identity for Coco Cool - a company that imports coconut water from Brazil. The water is frozen straight from the coconut in order to preserve the nutrients. This freezing process led to the name 'Coco Cool'.

The client wanted the brand to have a 'Brazilian' feel, so I felt it was important to use bright and vibrant colours, possibly even using the Brazilian flag colour scheme. I also used images of Brazilian street art and street posters as references.