ABOUT

We wanted to raise mass awareness of the UK policy that currently restricts gay and bi men from donating blood unless they abstain from sex for 3 months – even if their blood is safe to use. We worked with FreedomToDonate, a pressure group who had been campaigning to change the law, but had struggled drive considerable support outside of the LGBTQ+ community. Armed with the insight that over the past 5 years, blood donations from men have fallen by 25%, we wanted to start a movement and drive action by providing a space for people to protest against this.