ABOUT

Concept: Through my jewellery brand Good Daze, I have done 3 jewellery collaborations with independent streetwear brand Lazy Oaf.
Execution: We brought out a collaborative jewellery collection on the Lazy Oaf website 3 consecutive years in a row (AW24, AW23 and AW22). I designed it along with them, drew all of the pieces up on CAD (Rhinoceros) and managed the production of the pieces in small independent workshops around London.
Results: Each of the 3 collections (containing over 100 units) created a big response on social media and was a sell out success.