ABOUT

The challenge: During my first year of working at BorrowMyDoggy we frequently encountered issues stemming from our outdated mobile app. The app not only employed a previous brand identity but development of it had been halted for some time, mainly due to its reliance on Ruby Motion, a technology that had fallen out of favour, making it challenging to find available developers. As a result, the app fell behind the website and blocked new feature development on the website.

Despite these challenges, the app had regular users. We needed a plan to replace it in a strategic and iterative way, without causing excessive disruption to our existing users.

To see how I tackled this please see my portfolio website.