ABOUT

The challenge: As the parent company of hardware stores such as B&Q and Screwfix, Kingfisher faced a problem; engaging their 18-25 year old employees with their retirement planning.

With a new government policy of auto-enrolment in pension schemes looming, Kingfisher were keen to reduce opt-outs to a minimum. They engaged financial services specialist agency Teamspirit, where I was working at the time. Our research showed that the target employees were digital natives and a high proportion were keen casual gamers and so we felt that the best solution was an educational game for iPhone and Android.

Our intention was to entertain, but have an underlying message to the game play as well as providing additional information and resources.

To see how I tackled this please see my portfolio website.