ABOUT

My time at Burberry saw me working across Burberry's website, as well as their newly launched app. My responsibilities were split evenly by creative copy services and UX writing.

For UX, I was accountable for writing and managing service messages, calls-to-action, form labels, warning and error messages and accessibility copy across both new pages on the website and the app. All copy had to be user-friendly and functionally clear, ensuring ease of customer journey through to purchase.

In a creative capacity, I worked across key brand campaigns including: S/S17 and A/W17 runway shows and campaign launches, festive campaigns, fragrance launches and more. I produced weekly app stories, writing fresh and relevant content for users to view; from product launches to brand-appropriate lifestyle pieces.