ABOUT

During the course of this project, I investigated how the 5 senses can work together to create emotions. I wanted to understand wheter it would have been possible to brand something that cannot been seen or touched, to make tangible the intangible.

After this first series of experiments, I realized that the margin of subjectivity was too high. Meaning the final message I wanted to transmit was sometimes too confusing. The problem was the variety of possible responses to each element of tactility, colour etc, and how it could vary from person to person.

Consequently, I made the decision to try and understand what exactly an emotion is and how it can be described more specifically without being subjective.

The consequence is NHO FoodLab.