ABOUT

This project was undertaken with the aim of investigating the possibility of packaging emotions into a physical form. My initial attempts at the categorization of emotions according to sensual stimulus, if successful, would have resulted in the creation of a multisensory experience, which was the physical embodiment of the emotion. However, in the end, it was too subjective and would have resulted in different effect on different people. By moving on to focus on understanding emotion and the chemistry of stress, I was able to identify my specific audience and target their needs through the use of emotional foods in a manner that is scientific and not subjective. This reliance on science and measurable data formed the corner stone of my brand and set the tone for my packaging and wider brand strategy. The result, is NHO Food Lab.