Rory J Senior Creative, Creative Director

ABOUT

Planepat is a New York based street-wear clothing label who wanted to use aviation as their central branding concept. Previously the logo had incorporated a straight fighter jet and so we both resolved that the identity should avoid such obvious tropes and so I took the fighter plane insignia in relation to the triangle and went with the concept of thrust.

MADEIT CREDITS

  • PlanepatClient
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