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Fever Tree Tonic Water - Long Story Short | OLV AdvertisementI was brought in to tidy this up but, after the contract was cut short, finished it off, reworking major parts of the motion design and strucuture. First of all reducing the frame rate to 24fps so it doesn't look too fake.

I replaced the first frame emphasise the Fever tree logo and change the intro to make it more consistant with the rest of the animation style - a laid back motion style that would work well with the image of relaxed drinking Fever Tree were going for..

I added a match cut and also animated the marker icon, which was just a crappy png graphic and gave it some squash an stretch to give it some life.

Using the inbuilt After Effects Blend it preset I added some bend to the twigs, to give them more life - and also gave all the elements a much better staggered entry to make it read a lot better to the view who would doubtlessly be transfixed by this online instgram advetisement.

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