Rory Harker
Creative Director
ABOUT
Five years ago, we set out to break the pattern of our industry where luxury products meant heavy packaging. We aimed to create beautiful, lightweight glass in pursuit of reducing carbon. Lighter glass means less energy required to melt it.
In general, independent studies show that, all else equal, for every gramme of glass reduced that means over half a gramme less carbon emissions in production.
Ultra is the world’s lightest 70cl glass Whisky bottle.
This new knowledge has been granted a patent which we have released to the world for others to benefit from our discoveries.
MADEIT CREDITS
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Diageo UKClient
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Adi RazChief Production Officer -

Ann ChenDesign Director -

Chris JenkinsDesigner -

Craig GlassDesign Director -

Darren HubbertDesigner -

Duncan GunneeDirector of Project Management -

Francesca BurnsAssociate Project Manager -

Jade MeijerBrand Manager -

Jennifer EnglishGlobal Brand Director -

Jeremy LindleyIndustrial Designer -

Joao MatosBrand Director -

Oliwia DrazekDirector of Project Management -

Prerana SitaramanPress Officer -

D&AD -

Jeremy LINDLEYGlobal Design Director -

Rory HarkerDesigner



