ABOUT

Concept - Promote a prescription medicine in a unique and creative format.

Execution - We 'Hearo'd' the product by creating a character out of the ampoule delivery, that became a super hero for fighting against ear infections. This character was placed creatively within different environments as if it was on a movie poster.

Results - This campaign is still being used by the client, 3 years later and has considerably raised the brands awareness against its competitors.