ABOUT

Concept
Leading global travel management company ATPI, appointed Rooster in March 2023 to help elevate brand awareness of its corporate business line in the UK.

Tasked with positioning the company and its expert spokespeople as thought leaders in the travel industry, ATPI wanted to break beyond traditional business travel trade coverage and amplify their voice across national and consumer media.

Execution
With Rooster’s vast multi-sector experience - blending B2B travel expertise with B2C storytelling - and our proven success in the ‘corpsumer’ space, the team swung into action. We devised a bespoke strategic PR programme for ATPI that delivered outstanding results, landing top-tier national consumer coverage in the likes of the BBC, The Scotsman, I News, and MSN to name but a few.

Results
Within just nine months of working together, the team successfully secured over 46 pieces of stellar coverage, spanning travel and business travel trade, HR vertical press, and crucially, consumer and national media. What’s more, the inclusion of a backlink to the ATPI website in our BBC coverage resulted in a record-breaking daily visitor peak and sustained a decent level of traffic for up to a week thereafter.