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Launched in January 2023, Save to Buy is a unique scheme which seeks to help renters save for a house deposit whilst living in their new home. Under the initiative, an initial 1% deposit is all that’s required and 100% of the fixed monthly payments go towards their final deposit.

Utilising UK media channels and social media platforms, the objective of the campaign was to drive awareness of the Save to Buy scheme and generate new leads amongst the first-time buyer target audience. The success of the launch is evident in the 18,000 + people who’ve enquired to date.

Bulletproof Q&As, concrete key messages and a comprehensive launch press release ensured that the scheme was laid out clearly. Pitching under embargo ahead of the launch date ensured we able to build real interest from journalists which lead to consistent media interest over a 12-month period.

We organised a launch event to celebrate the scheme and give first-time buyers the opportunity to ask any questions they had. The centrepiece of the event was our expert panel who fielded questions from attendees and our esteemed host, property expert and TV personality Phil Spencer. The event was a huge success, with all 120 tickets selling out almost overnight.

Rooster has to date generated more than 80 pieces of unique press coverage across an extensive range of international, national, regional and trade publications. Standout titles include The Times, The Telegraph, The Guardian, FT Adviser, The Sun, Evening Standard and Metro.