Roosje Van der Werff
Creative Lead
ABOUT
Our mission was to create a pause. We wanted to give the busy people of New Zealand an opportunity to slow down and enjoy something in the present moment, even for a second. The brief was to create a series of abstract poster designs that we could inter-disperse amongst our advertising posters throughout New Zealand. The posters could be installed in any orientation and in any order to create different patterns and images. They appeared in 14 towns and cities throughout New Zealand in 2018 + 2019.





