Roof Studio
Brooklyn
ABOUT
People suffering from NTM, a rare lung disease, aren’t being diagnosed by their doctors. To get doctors to understand the impact undiagnosed NTM has on patients’ lives, Insmed paired real NTM patients with animators to create original films that communicate how hard it is for patients to live without a diagnosis. Trapped is the reimagination of Beth’s story using stop-motion animation. Prior to being diagnosed, Beth’s repetitive symptoms made her feel like she couldn’t escape from NTM. She felt imprisoned in a monstrous contraption that made her cough constantly, and feel fatigued and feverish.
MADEIT CREDITS
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InsmedClient
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Alejandro LepezProducer -
AREA 23Advertising Agency -
Arthur DaraujoAssociate Creative Director -
Bruno Celegao MonteiAnimation -
Chinkara SinghExecutive Producer -
Chris BernesbyGroup Creative Director -
Crew CutsAudio Mixing and Final Conform -
Dan DixonMusicologist -
Dan DixonMusicologist -
Del PorterConform Artist -
Eduardo TavaresCreative Director -
Estevao ChromiecStoryboard Artist -
Guto TerniAnimator -
Heber Conde3D Lead Artist -
Humberto AvelarCreative Director -
Humberto AvelarCreative Director -
Jack O’ShaughnessyAccount -
James PintoComposer -
JamuteMusic & Sound Production -
Jennifer HarrisonAssociate Creative Director -
Joe CapanearGroup Creative Director -
Kevin MullucksProject Manager -
Lucas CamargoCreative Director -
Marcus LansdellProducer -
Martha SimpsonAccount -
Paul HarringtonCreative Director -
Roman ZeitlinAudio Engineer -
Stephanie NorrisProducer -
Tim HawkeyChief Creative Officer -
Vanderlei SantanaHead of Production -
Vinicius CostaProduction Designer -
Roof StudioProduction Company -
Gustavo RangelLook Development -
Danilo PinheiroRigger -
Kristen BellAssociate Creative Director -
Corinne FeightAssociate Creative Director -
D&AD