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Kookeli, an online marketplace for handmade crafts, enlisted RONIN to help launch its new web platform through an integrated marketing, PR and advertising campaign.

In preparation for Kookeli’s launch an in-depth marketing strategy was developed, with thorough research into the industry, competitors and trends. We’ve designed a set of clever ads to reflect the quirky, handmade ethos of Kookeli to attract both sellers and buyers to the site. The ads will be used alongside a PR campaign to define Kookeli not just as a company but also as a lifestyle brand.