About me

I'm an Integrated Creative who started my career as a graphic designer. I have worked at the main agencies around the globe like DDB Brazil in São Paulo and McCann in London.

Currently I´m Creative Director at Fallon London.

I've won many awards such as Cannes Lions, D&AD, One Show, Clio, El Ojo, Wave and CCSP (São Paulo Creative Club) among others.

I have two nationalities: Brazilian and Portuguese.

This is the best time ever to be a creative just because we are now limitless. I believe in the power of ideas. They can truly make positive changes in society, be relevant and inspire people to be better.

I love co-creation: working with people better than me. I think it is not just to get things done, but also to feed off the creative energy that only exists when people come together.

I'm a very focused and goal-driven person.

In my free time, I like photography, calligraphy.

I have a special passion for filmmaking and here and there I shoot a short film or two and sometimes I have fun doing music videos as well.

I don't like aubergine.

And I'm addicted to sports.

Ronaldo's articles

Behind the Idea: Restoring Faith for ŠKODA

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