Ronald leads the global creative charge across Isobar's 85 offices in 45 markets. The Isobar creative force is core to this 6,500 strong network that's at the forefront of experience-led transformation, creative commerce and innovation. Based in New York, Ronald also partners with US creative leaders to drive the creative output across the US offices.
Prior to joining Isobar, Ronald was Global Chief Creative Officer of Digitas. During his tenure of almost four years, Digitas transformed its creative offering winning the 2017 Cannes Creative Data Grand Prix and WARC Marketing Effectiveness Grand Prix. In the 2017 Cannes Lions Global Creativity Report, Digitas was ranked No. 1 'Innovation Agency of the Year' and No. 1 in 'Creative Data'. And in the 2018 WARC 100 Report, Digitas was ranked No. 1 Digital Agency in the World.
Before Digitas, Ronald was CCO and EVP/ECD of BBDO/Proximity in Malaysia, New York and Singapore. Under his leadership, the Malaysia and Singapore offices rose to No. 13 (2008), No. 8 (2009) and No. 11 (2014) most awarded globally, according to the Gunn and Won Reports. In the same reports, Ronald was ranked No.4 (2009) and No.6 (2014) most awarded Chief Creative Officer in the world.
His work has been accepted into the Museum of Modern Arts's (MOMA) permanent collection and the 2014 Clio Hall of Fame.
All things considered, his proudest achievements are his two boys, Jonah and Noah.