ABOUT

An awkward hierarchy and lack of brand registration did a huge disservice to this truly artisanal, handcrafted wine, making it feel like a generic private label.

A dramatic label redesign helped Scherrer go upscale in a big way by reflecting the elegance, nuance, and character of the wine inside the bottle.

The redesign was so successful that it was featured in a cover article for Practical Winery & Vineyard magazine.