ABOUT

GatoNegro is marketed to the young-at-heart who enjoy the simple pleasures of life and want flavorful, drinkable, uncomplicated wines. The task was to create a brand awareness campaign activating one of GatoNegro’s core brand values — a commitment to celebrating inclusivity and the LGBTQ+ community.

Approach
Inspired by fashion as a mode of self-expression, I led my team in creating a 360˚ campaign that offered the chance to win a “purrrfect” $5,000 wardrobe glow up and consultation with a personal wardrobe stylist. The campaign culminated in an event sponsorship at the Bath & Body Werk Pool Party in NYC, featuring custom GatoNegro cocktails and a branded selfie mirror station.

Campaign Components
Digital advertising, custom video and photography, campaign microsite, sweepstakes, event sponsorship, selfie mirror, retail point-of-purchase (case card, poster, menu insert, bottle necker, table tent, shelf talker)

Results
Impressive reach and engagement numbers that went far beyond the client’s expectations — we reached 10 million new users on Instagram alone, for a 1,300% increase.