ABOUT

Romeo+Co. used the custom-made blue and red wallpaper sketches of amateur athletes as the central theme for the brand mark. From there, we created merchandise, coasters, signage, match books, the entrance canopy and even assisted with creating the server uniforms.


The entrance to SNAP is marked by baseball bat door handles. Inside, banquettes are covered in football leather with authentic stitching, a 1960s Soldier Field crowd looks down from the ceiling and the cocktails are named for defunct NY teams. Sure, all of the staples are there—sixteen flatscreen TVs, beers on tap, etc. SNAP is truly in a league of their own. A 35-foot long bar stretches along the narrow entrance; made of White American Ash, the same wood used to make a baseball bat, and displaying an embedded LED sports ticker.

• Brand Design

• Menu Design

• Signage

• Canopy Design

• Merchandise Design

• Billboard Design & Messaging