ABOUT

I designed this project with the aim to raise awareness of the benefits of the Hemp plant whilst staying away from negative stigma associated with the Cannabis plant.

This was my Final Major Project at university. Hemp has numerous qualities which can help to solve the global warming crisis, but people are very ill-informed about the plant. I decided to create and brand an awareness campaign for the Hemp plant; using the concept ‘Hemp is The Tree of Life’. The logo is combination of the three main elements of the Hemp plant; Fibre, Seeds and Oil. I made sure to stay away from the classic Cannabis leaf which usually represents Hemp, because of its illegal connotations. To promote Revelations, I have designed a 22 page information booklet, an app, a website and a poster campaign.

The poster campaign uses The Tree of Life concept. Hemp seedlings are sperm germinating the planet, which then continues to grow a child made of seeds and flourish into life made from fibre.