ABOUT
PROBLEM:
Based on a secret recipe using 56 ingredients, the complex herbal flavors of Jägermeister taste best at ice-cold -18°C. But at home or at private parties consumers often store and drink Jägermeister at room temperature just like any other liqueur.
SOLUTION:
Turning the packaging into the message, the special edition promotes the idea of "best used ice-cold" all by itself by combining the classic 0,25l Jägermeister bottle with the iconic shape of typical cool packs.
RESULT:
An innovative, literally cool design whose purpose is easily understood by consumers worldwide and lead to a significant change in the way people drink Jägermeister.
SUSTAINABILITY:
Moreover, the Coolpack saves energy because it cools 20% faster to -18° in the freezer than the standard bottle. The design and sturdy glass also allow for re-use as a standard cool pack or re-filled with Jägermeister on multiple occasions.
Back to Jägermeister Coolpack project