ABOUT

PROBLEM:
Based on a secret recipe using 56 ingredients, the complex herbal flavors of Jägermeister taste best at ice-cold -18°C. But at home or at private parties consumers often store and drink Jägermeister at room temperature just like any other liqueur.

SOLUTION:
Turning the packaging into the message, the special edition promotes the idea of "best used ice-cold" all by itself by combining the classic 0,25l Jägermeister bottle with the iconic shape of typical cool packs.

RESULT:
An innovative, literally cool design whose purpose is easily understood by consumers worldwide and lead to a significant change in the way people drink Jägermeister.

SUSTAINABILITY:
Moreover, the Coolpack saves energy because it cools 20% faster to -18° in the freezer than the standard bottle. The design and sturdy glass also allow for re-use as a standard cool pack or re-filled with Jägermeister on multiple occasions.

Date created: February 2016 2016-02-01T00:00:00+0000
Date published: 9 January 2021 2021-01-09T19:35:44+0000

MADEIT CREDITS

  • JägermeisterClient

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