ABOUT

This was a training project to come up with a concept design for a collaboration between an existing company (in this case Monster Energy) & a previous project that we had worked on, for me it was a music festival called "Bear Beats Music Festival".

I was to go through & evaluate the target audience, set a destination for the event, mock up promotional materials, & things such as festival tickets, backstage passes, CD packaging designs. After this I was to create a product that the two would combine over, design it, design its packaging, promotion material, magazine adverts etc. I chose a special edition energy drink bought out just for the festival, with 4 different flavours & a promotional hook to be able to win a trip to the festival if you purchased a 4 x pack of the product.

These designs are all my own & although they are all very real designs, they were not developed with Monster Energy & the whole package is based on a fictional product & events.

I hope that you like it, as I loved making it.