About me

Let me introduce myself with a quote: "People think that design is styling. Design is not style. It's not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn't know it was missing." — Paola Antonelli

I have been working in the design industry for over 18 years specializing in corporate and strategic branding design with an interest in online development. My field has extended to all aspects of design from conception to the finished product within annual reports, financial announcements, advertising campaigns, corporate identities as well as marketing campaigns from small businesses to large blue-chip corporations.

I have project managed and assisted in designing online digital projects for clients such as FirstRand, MMI and Sasol, liaising with clients, designers and developers from conception to implementation ensuring the project stays true to its strategy, quality and user experience.

In my current capacity, I have lead my creative team to design various integrated reports for companies such as ACSA, ATTACQ, Barclays Group, Reinet, Reunert, Bankserv, Mediclinic, Pioneer Foods, Standard Bank (Sustainability Report) and Strate to name a few.

Specialties: Graphic Design, Integrated Reporting, website design, infrastructure administration and business planning development.


Art Direction, Branding, Creative Direction, Graphic Design

Sector Experience

Brand Management, Communications, Design

#2508 Ranked Art Director
Currently No Recommendations
Perm, Remote
Skill Level
Senior, Director
English, Portuguese, Afrikaans
Creativepool member since 14 October 2019