ABOUT

Thatchers are the family cider makers, with a total commitment to the craft of perfection.
Showcasing some of the unique innovations behind the perfect pint of cider seemed like a good way to capture the imagination of the demographic, whilst communicating perfection on many different levels. The world of stop-motion animation is a fresh approach for a cider brand; it gives us the cut-through required, something that is totally ownable and, like the cider, expertly crafted.
What we created was a perfect replica of the Thatchers farm. A heightened, stop-motion, version of a real weekly event, beautifully modelled in miniature.
By telling the story of 12.30 Tasting Time on Myrtle Farm, we’re giving a lovely little glimpse into a world where perfection can be found around every corner. There are strong parallels between the skill and craft that goes into stop-motion and time and effort it takes to make the perfect cider. The result is an ad where the idea wasn’t just the story of tasting time on Myrtle Farm…
it’s the entire production itself and the mastery that went into bringing this world to life.

A little drop of perfection in its own right.

Our ad tells the story of 12.30 Tasting Time, a long-standing tradition that happens every Friday.
This is a journey through the farm, where perfection is around every corner - then it’s onto tasting
time, where our fourth-generation cider maker, Martin Thatcher, arrives in the iconic hot air balloon to give his verdict on a glistening pint of Thatchers Gold cider. You can feel the crackle of anticipation in the air as the ‘tasting team’ stand by to receive his verdict… and of course, it’s perfect.