ABOUT

Synopsis
We know that cleaning costs. Many times we leave it for another time or simply, we are lazy.
But when we make the decision to do it, we grab the broom and give ourselves a moment to play, dance, sing, etc., to finally do what we have to do: sweep.

Objectives
Position the brand, its line of brooms and cleaning, as something that does not have to be boring.

Strategy
Through this fun insight and with a mix of media in the press, magazines, supermarkets and digital platforms, connect with people in a playful way in such difficult and stressful times, where we spend more time at home, therefore, we get more dirty.

Results
Still in development