ABOUT

RIFFEL - UM SÓ CAMINHOCLIENTRIFFEL MOTO PECASTEAMMarketing: Bárbara MoserAgency: PS ComunicaçãoCreative Director: Peu SouzaEditor: Peu SouzaDesigner: Rodrigo Rodrigues / Tropical ThunderMotion: Rodrigo Rodrigues / Tropical ThunderAudio: CM Beat
ABOUTTo celebrate Motorcyclist Day in 2023, RIFFEL Moto Peças approached us to create a video capturing the essence of urban motorcyclists. Our primary audience includes delivery riders for apps like iFood and Uber, who spend most of their days on their bikes navigating the city's streets. Inspired by street culture and graffiti, we developed an aesthetic that reflects the vibrant energy and indomitable spirit of these motorcyclists.CHALLENGEThe main challenge was to create a visual and auditory identity that was authentic and engaging for urban motorcyclists. We needed to ensure that the video not only highlighted the RIFFEL Moto Peças brand but also celebrated the lifestyle of motorcyclists, capturing the adrenaline and freedom they experience daily.SOLUTIONWe chose a visual approach inspired by graffiti and street culture, using bold colors and dynamic elements to symbolize the freedom and individuality of motorcyclists. The soundtrack, created and produced by Peu Souza, complements the visual aesthetic with a pulsating beat that echoes the energy of the riders. The lyrics, carefully composed, reinforce the message of resilience and constant movement. The result was a video that not only celebrates Motorcyclist Day but also strengthens RIFFEL Moto Peças' connection with its target audience, providing a memorable visual and auditory experience.
Highlights