About me

Creative VP specialized in innovation, culture and public relations in Latin America. Throughout my career I have led campaigns for global brands, combining creativity, technology, artificial intelligence and pop culture to develop ideas that generate real impact across media, audiences and public conversation.

My work sits at the intersection of advertising, PR, cultural content and digital storytelling, exploring how music, technology and creativity can transform the way brands connect with people and become part of culture.

I have been recognized at some of the most important global creative festivals, including Cannes Lions, D&AD, The One Show, Clio Awards, LIA Awards, New York Festivals and Effie (Global and Latam).

Throughout my career I have developed projects for major brands and organizations across the region, creating ideas that go beyond traditional formats and become culturally relevant experiences.