ABOUT

Family stands by us at all times—through thick and thin. And even in a really tough year like this, where we had to stay apart from the people we love the most, it’s the bond we shared that got us through. WhatsApp New Year’s hero film, A Family Diary, reflects the ups and downs of 2020 through the lens of WhatsApp messages and highlights the important connecting role we played in our users' lives - a role that was further amplified this year beyond what we could have ever imagined, as we have all been separated from our loved ones.

New Year’s Eve and New Year’s Day are the busiest days on WhatsApp where we send the most messages around the world. So, it was especially important for our Brand to have a voice in this moment. We wanted to tell the story of 2020 in a way that was real, honest and moving and that reinforced the message that what kept us close got us through what has been a monumental year. The campaign was created in partnership with BBDO Berlin and Almap BBDO and it’s on Social globally and On Platform in Brazil, UK, and US (Spanish speaking).