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Dentyne integrated campaign

Under the "Say it Up Close" campaign for Dentyne, an integrated campaign was created and it was delivered on the concept: The closer you look, the more interesting it gets. The campaign increased the sales of Dentyne in 20%, in the quarter it was launched.

Website / Interactive OOH.

An interactive experience and an endless zoom transported the user through different and fantastic worlds.
Collectible pieces of gum were hidden and enabled the user to participate in a sweepstakes if discovered.