ABOUT

Global Warming, as the name says, is a Global Problem. We hijacked the biggest global event of the year. A crazy idea with a serious message. We launched an unlikely bid: one of the coldest cities in the world as a Candidate City for the 2032 Summer Olympic Games. The objective of the campaign was to generate awareness So, we've followed all of the required application steps of real submission. This included creating a bid film, a logo, a bid book, a swag store, sports pictograms, a mascot. Among other materials. Salla 2032 instantly spread across the globe in a call to action to raise awareness on how every person and company can help to fight climate change by becoming more sustainable and doing their part. Not just to keep Salla cold, icy, and snowy, but also to stop Climate Emergencies from becoming inevitable all around the planet. Phenomenal response, including the Former President of Finland, Greta Thunberg, Anitta, and many other celebrities sharing organically. 59 Embassies of Finland around the world sharing the idea. Inspired numerous parodies - Antarctic 2032, Oymyakon 2036, Siberia 2036, among others. Enabled us to focus conversation online and capture the attention of people all around the world. People from China to Paraguay, from all walks of life, were talking about and sharing this crazy idea with a serious message. Some wanted to buy merchandise. Others wanted a poster. With zero paid media, the discussion about Global Warming gained the headlines. The Meltwater tracker revealed that 1237 news have been published in 118 countries. 7,586 billion media impressions. Earned Media Value: $157MM (US) 879% Increase in Conversation About Global Warming on Social Media. Reaching over 226 million users. Salla became the most mentioned city on Twitter, during three weeks with 1.2MM mentions.