Rodrigo Almeida
ECD
ABOUT
In Brazil, transgender people have a very hard time getting their names changed on their documents. Changing your registered name is expensive and has a lot of red tape and prejudice involved. At Starbucks, anyone who orders a drink has their name written on the cup without question. To truly help them, VMLY&R Brasil transformed the store into a notary office to legally change names free of charge and with the full support they deserve.
MADEIT CREDITS
-

StarbucksClient
-

Breno OliveiraCopywriter -

Isabelle de VooghtCreative Director -

Piloto FilmesProduction Company -

Rafael GilCreative Director -

Rick AbreuArt Director -

TesisSound Design Company -

VMLY&R BrazilAgency -

Rafael PitanguyVP Creative -

Rodrigo AlmeidaECD -

Pedro AssisArt Director -

Cannes Lions Winners 2022
