No. It isn't a typo. But a portmanteau. The word does not exist in the English language. I wish it did. It perfectly blends my two passions: theatre and advertising. What started as a hobby (theatre) grew into an extended affair. While juggling college and theatre, I honed the craft and learned the nuances of storytelling. Between auditions, plays, and performances, advertising winked, and I couldn't resist. It's a dog eat dog world - but the rush of cracking an idea is equivalent to a standing ovation. I am Rodlie, a copywriter waiting in the wings.