ABOUT

Rod Hunt was commissioned by Instinct BBDO to illustrate KVARTIROVEDENIE ("Apartmentology") a massive cross-media campaign for IKEA Russia. A huge illustration of ten different families & their apartments was required to represent IKEA furniture solutions suited to each family's lifestyles. The illustrations were used in the book written by Russian Children's author Grigory Oster & as an online game. The campaign won the Craft for Design award at D&AD 2015.

Agency: Instinct BBDO
Illustrator: Rod Hunt
Art Director: Nikolay Pere
Digital Creative Director : Nikolay Fabrika
Digital Art Director : Maxim Demkin