ABOUT

Our collaboration with Zulu Alpha Kilo was a wonderful opportunity to create a vibrant campaign for Destination BC. Targeting "Curious Wanderers" who yearn for natural wonder, we embarked on a mission to inspire them to reconnect with the beauty of diverse landscapes. Our goal was to ignite a sense of awe and adventure by showcasing the unparalleled scenery of British Columbia.

With creativity and passion, we meticulously recreated the Rockies, the coastlines, the lush rainforests, the expansive deserts, and the majestic glaciers, seamlessly blending them into a landscape that celebrates the rich tapestry of Destination BC. We wanted to remind viewers that the true essence of wanderlust is most keenly felt when surrounded by the wonders of nature, especially in the midst of urban living.

In addition to the captivating visuals, we crafted an immersive audio experience to further elevate the campaign's impact, enveloping viewers in a symphony of sounds that complemented the breathtaking landscapes. Our intention was to transport them from the confines of city life to the boundless beauty of British Columbia's natural wonders.

The activation of our campaign in London and Sydney was met with excitement and enthusiasm, as urban dwellers were captivated by the promise of adventure and discovery in BC. Through our collaboration with Zulu Alpha Kilo, Rodeo FX is grateful for the chance to showcase Canada's stunning landscapes and creativity in different hubs worldwide.