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On the occasion of the 70th edition of the Cannes Lions International Festival of Creativity, Rodeo FX Advertising & Experiences forged an exhilarating alliance with Netflix, crafting an ingenious activation for Stranger Things that captured participants' imagination.

Leveraging the boundless creativity of our diverse artist collective, we meticulously harmonized our processes, thus seamlessly breathing life into this avant-garde encounter.

After weeks of unwavering dedication and the exploration of multiple layers of enjoyment, we unveiled the interdimensional portal that merged two worlds. Guests were invited to blend their essence with the iconic Demogorgon, engaging in an interaction that defied expectations and summoned one of television's most infamous tormentors in a truly unprecedented manner.