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Saudi Arabia is seen in a new light in the campaign "This Land is Calling." Through a cinematic lens, discover its unique landscapes, enhanced by unparalleled creativity that will undoubtedly inspire a desire to explore.

Our advertising team in Paris had the opportunity to lend their expertise to already remarkable sequences of Saudi landscapes, blurring the lines between science fiction and reality. With advanced mastery of visual effects (VFX), each image was refined with almost imperceptible precision. Cutting-edge matte painting techniques were also employed to create striking environments, giving this 120-seconds spot a dimension worthy of the most significant cinematic productions.

The ambition for this film was high, and the footage shot in Saudi Arabia was stunning. Rodeo has specialized for many years in creating environments. Under Antoine’s precise and inspiring vision, our matte painting and compositing teams eagerly rose to the challenge.
— Franck Lambert, VFX Supervisor

Under the renowned direction of Antoine Bardou-Jacquet, with the exceptional production of Partizan and the innovative strategy and conceptualization from BETC, we created a commercial film with an unparalleled cinematic quality in the tourism industry.