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Discover the very first collaboration between AERO (Nestlé) and Cossette with the campaign "Mind-Bubbling"! This fun commercial reminds us of the importance of savoring every moment, even when indulging in the famous AERO chocolate bar. Under the direction of Olivier Labonté-Lemoyne from SOMA pub, the idea was to harness the magic of visual effects to bring the delicious chocolate bubbles to life, making them unforgettable for consumers.

In close collaboration with Cossette and Soma pub, we handled the post-production of the campaign, from the testing phase to the creation of the final signature, where the packaging envelops the chocolate bar in a whirlwind of bubbles. The main subjects of the concept? Chocolate 'bubbleheads', each with a unique personality. We had particular fun finding ways to transform human faces into bubbles, giving them a round, expressive, and unique appearance. After a series of tests with the Live Action team and our colleagues as models, we developed a recipe to enhance the skin and facial features of the actors. What attributes and modifications were necessary to transform a human face into a bubble? We experimented with various techniques such as enlarging the eyes, improving skin texture, and widening the mouth, among others, to achieve a playful and eye-catching result. In the final advertisement, the bubbleheads are the most striking element of the story, adding to the impression of being directly immersed in the chocolate's DNA, among the fine chocolate particles.

Creating such a bubbly chocolate universe was a real production challenge for our team, but we pulled out all the stops to deliver a surprising and memorable result. By collaborating closely, we proposed innovative and efficient solutions, perfectly aligning with the initial vision.

A big bubbly thank you to AERO (Nestlé), Cossette, SOMA pub, and Olivier Labonté Lemoyne for this deliciously creative... and mind-bubbling experience!